MOQ Explained
Minimum Order Quantity Is Not a Number. It Is a Set of Costs.
That is why we do not publish one. A minimum exists because something upstream has a fixed cost — a mould, a machine setup, a print run, a material batch — and the quantity is simply where that cost stops being spread too thin. Understand which cost applies to you and you can reason about your own minimum, instead of shopping by a number someone else put on a website.
Why we will not put a figure on this page
A published MOQ is a marketing decision more often than an engineering one. “From 500 units” reads well, but it usually refers to the one product in the range where that is possible — and the buyer discovers the real minimum only after sending a specification and waiting for a reply.
Two packaging projects can differ by an order of magnitude on minimum and both be honest. We would rather ask what you are making, then give you a real number for it — including telling you when the honest answer is that your design is expensive to start and a simpler one would not be.
One thing worth stating plainly: we do not hold stock. Everything is produced against your specification. If you need a few hundred stock bottles shipped this week, we are the wrong supplier and we would rather say so at the start than after a quotation.
The five things that set your minimum
In rough order of impact. The first one usually dominates everything else.
| Driver | Why it raises the minimum | How to reduce it |
|---|---|---|
| Tooling | A new mould is a fixed cost that has to be recovered across the run. This is almost always the largest single factor. | Start from a container that already exists in tooling. Move to a bespoke mould once the product is selling. |
| Decoration | Methods differ enormously: a printed label has almost no setup; hot stamping, silk screening and multi-colour processes each need their own plates or screens. | Begin with a label or a single-colour print, then upgrade the decoration on a later order. |
| Colour | A custom colour match means a dedicated material batch and a minimum pigment quantity. | Choose a standard colour for the first order. Match your brand colour on the reorder. |
| Material | Some materials — certain glass specifications, PCR grades, special resins — carry their own supplier minimums regardless of your quantity. | Ask which materials are freely available and which are batch-constrained before you design around one. |
| Number of SKUs | Each variant multiplies setup. Five shades in five containers is five minimums, not one. | Launch one or two SKUs properly, then expand once the first ones are proven. |
Stock and custom are different products, not different prices
The commonest confusion in this category is treating “stock bottle” and “custom packaging” as two price points on the same thing. They are not comparable:
- Stock — the container already exists and sits in a warehouse. No tooling, no minimum tied to your design, ships immediately. Your product fits what is available.
- Custom — the container is made for you, in your material, your shape, your decoration. It carries tooling and a minimum, because it is a manufacturing project rather than a purchase.
There is no dishonourable choice here. A stock container is often the right answer for a first run, and many successful brands started that way before commissioning their own mould. What matters is knowing which one you are buying — including when you are talking to a supplier who holds stock, and what they can and cannot customise for you.
MOQ questions, answered plainly
Get a real MOQ for your project
Send the format, the material and the quantity you have in mind. We will come back with a genuine minimum for that combination — and tell you what could be done to bring it down.